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Saragih, Ferdinand Dehoutman, author
The objective of this research paper is to examine the influence of internal and external schemes on both the trustworthiness perception and the purchasing decision of the consumers through digital media in Indonesia. The data collection is conducted through online survey of 392 respondents aged 18 or above who have...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
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Artikel Jurnal Universitas Indonesia Library
