Ditemukan 1 dokumen yang sesuai dengan query
[Advances in advertising research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and...
Berlin: [Springer, ], 2012
e20396450
eBooks Universitas Indonesia Library
