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"Transformasi cerita rakyat melalui permainan digital 2D pixel art menjadi cara inovatif untuk melestarikan budaya lokal di era modern. Penelitian ini mengembangkan Lodaya Conquest, gim edukasi yang mengadaptasi cerita Reog Ponorogo dengan visual sederhana dan narasi kuat. Pengembangan menggunakan metode Game Development Life Cycle (GDLC) dan teori Mediamorfosis. Uji coba pada siswa SMK Wikrama Bogor menggunakan Game Experience Questionnaire (GEQ) dan wawancara. Hasilnya, 87% responden memahami narasi budaya lebih baik, 81% merasa terlibat emosional, dan 85% menikmati pembelajaran melalui gim. Visual pixel art, musik tradisional, dan cerita interaktif menarik minat tanpa mengurangi nilai budaya. Lodaya Conquest mendukung literasi budaya dan membuka peluang budaya lokal dikenal global melalui media digital. Permainan berbasis budaya dapat membantu mengenalkan, mengapresiasi, dan menjaga warisan budaya Indonesia agar tetap relevan di tengah arus globalisasi.

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Transforming folklore through a 2D pixel art digital game is an innovative way to preserve local culture today. This study developed Lodaya Conquest, an educational game adapting the Reog Ponorogo story with simple visuals and strong narrative. The game was created using the Game Development Life Cycle (GDLC) method and Mediamorphosis theory. Testing with SMK Wikrama Bogor students used the Game Experience Questionnaire (GEQ) and interviews. Results showed 87% of respondents better understood cultural narratives, 81% felt emotionally engaged, and 85% enjoyed learning through the game. Pixel art visuals, traditional music, and interactive stories attracted interest without losing cultural value. Lodaya Conquest supports cultural literacy and shows the potential to bring local culture to global platforms through digital media. Culture-based games can help introduce, appreciate, and sustain Indonesia’s cultural heritage, ensuring its relevance amid globalization."

"Penelitian ini membahas strategi peningkatan konten engagement pada akun Instagram Votemedia.id. Dalam era digital, engagement menjadi metrik utama dalam mengukur keberhasilan suatu konten dalam menarik interaksi audiens. Penelitian ini bertujuan untuk menganalisis efektivitas penggunaan format Instagram reels, stories, dan carousel dalam meningkatkan engagement. Dengan menggunakan metode kualitatif, penelitian ini mengumpulkan data melalui wawancara, observasi, dan analisis dokumentasi dari akun Instagram Votemedia.id. Hasil penelitian menunjukkan bahwa strategi content marketing melalui format reels, stories, carousel yang efektif berdasarkan dimensi strategy, activity, dan results, serta fitur visual yang interaktif dapat meningkatkan keterlibatan pengguna. Kesimpulan dari penelitian ini menekankan pentingnya konsistensi dalam publikasi konten, memahami preferensi audiens, dan pemanfaatan elemen interaktif sebagai upaya meningkatkan engagement pada media sosial, khususnya Instagram.

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This study discusses strategies for increasing content engagement on the Instagram account VoteMedia.id. In the digital era, engagement has become a key metric in measuring the success of content in attracting audience interaction. The aim of this research is to analyze the effectiveness of using Instagram formats such as reels, stories, and carousels in enhancing engagement. Using a qualitative method, the study collected data through interviews, observations, and document analysis from the VoteMedia.id Instagram account. The findings indicate that content marketing strategies utilizing reels, stories, and carousels when implemented effectively through the dimensions of strategy, activity, and results combined with interactive visual features, can significantly boost user engagement. The conclusion of this study highlights the importance of consistency in content publication, understanding audience preferences, and utilizing interactive elements as key efforts to increase engagement on social media platforms, particularly Instagram."