Ditemukan 2 dokumen yang sesuai dengan query
[This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student assignments further provide educators, who want to take a European perspective in their teaching, with probing discussion material and encourage readers to think ahead....
Wiesbaden: [Springer, Springer], 2012
e20396659
eBooks Universitas Indonesia Library
[The aim of European retail research is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and...
Berlin: [Gabler Verlag, ], 2012
e20396789
eBooks Universitas Indonesia Library
