Ditemukan 2 dokumen yang sesuai dengan query
Coombs, W. Timothy, author
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing...
Malden, MA ; Oxford: Wiley-Blackwell , 2012
658.408 COO m
Buku Teks Universitas Indonesia Library
Written as a tool for both researchers and communication managers, the Handbook of crisis communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina. Explores the key emerging...
Chichester, West Sussex, U.K.: Blackwell , 2010
eBooks Universitas Indonesia Library