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Hasil Pencarian

Ditemukan 3 dokumen yang sesuai dengan query
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Cravens, David W., author
New York: McGraw-Hill, 2009
658.8 DAV s 2009 (1)
Buku Teks  Universitas Indonesia Library
cover
Cravens, David W., author
Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved...
New York: McGraw-Hill, 2013
658.802 CRA s
Buku Teks  Universitas Indonesia Library
cover
Cravens, David W., author
Boston: McGraw-Hill , 2006
658.8 CRA s
Buku Teks  Universitas Indonesia Library