Deskripsi Lengkap
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| Majalah/Jurnal : | Jurnal Studi Komunikasi dan Media, Vol. 11, No. 2 Juli-Des. 2007: 131-157 |
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Abstrak
This paper trys to desceibel how to understand the crisis, to handle the crisis, and to determine the effectiveness of the role of the corporation's communication especially Public Relations (PR) in the crisis management. It agrees that each crisis had the typical characteristic.The organization of the company must prepare it self in order to be able to handle the crisis effectively