The role of customers as resource: A 10-years case study of business strategy diversity of pharmaceutical companies in Indonesia
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| this paper examines the customer' role during the process of formulation and implementation of business strategy of a company. The research was conducted in the pharmaceutical industry in Indonesia using case study in four ethical strategic business units in four companies i.e Kalbe,Indofarma,Merck and Otto..... |
| No. Panggil : | 330 ASCSM 2 (2008) |
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| Majalah/Jurnal : | The Ary Suta Center series on Strategic Management, 2 Oct 2008: 73-103 |
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| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 330 ASCSM 2 (2008) | TERSEDIA |
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