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| Magazine/Journal : | The Ary Suta Center series on Strategic Management, 2 Oct 2008: 73-103 |
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| Call Number | Barcode Number | Availability |
|---|---|---|
| 330 ASCSM 2 (2008) | TERSEDIA |
| No review available for this collection: 118377 |
Abstract
this paper examines the customer' role during the process of formulation and implementation of business strategy of a company. The research was conducted in the pharmaceutical industry in Indonesia using case study in four ethical strategic business units in four companies i.e Kalbe,Indofarma,Merck and Otto.....