ABSTRAK Competition in furniture business is very tighten now. Though there are a lot ofIndonesian furniture producers and distributors, some players form foreign countries arealso expanding their market in this country. Today Olympic Group has four distributionchannels that contributing company?s revenue, those are: Traditional Retail Outlet(TRO); Modern Retail Outlet (MRO) such as: Carrefour, Giant, Hypermart; DirectSelling (DS) such as: OFAL, Mer, Furnimart; and Export. However Casmi realizesthat selling activity is not only the activity of selling product itself but also it has todeliver value to all customers.The existing distribution channels are not enough to increase market share and revenueat all. As a market leader, Olympic should find another strategy to increase its revenuethrough developing a new distribution channel in order to get competitive advantages.This research focuses on how Olympic develops a new distribution channel asanother income by using Theory of Generic Strategy Process Model. The strategyprocess model consists of four steps strategic analysis. The steps are Strategic Analysis,Strategic Objectives, Strategic Definition, and Strategic Implementation.The result of Generic Strategy Process Model is strategic business plan ? DevelopingDistribution Channel through Web Store (E-Business) at Olympic Furniture ? orfurniture selling activity through the Internet. One of company?s consideration whyOlympic should sell furniture through the Internet, because it just enables to enlargeinternal resources that company has invested in ERP, and IFS information system in2001. For the further discussion, some analytical data and facts will be presented in thisstudy. |