Coke - Busters : The C2 Success story
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| It all started in May 2004. Mr. John Gokongwei called me and aaid "Your marching orders are to launch a green tea pruduct in a PET bottle." He had obviously seen green tea products outselling softdrinks by a mile in China.... |
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| Majalah/Jurnal : | The Loyola Shools Review 7 2008 : 19 - 30 |
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