Full Description
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| Magazine/Journal : | The Loyola Shools Review 7 2008 : 61 - 77 |
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| No review available for this collection: 127998 |
Abstract
We are living in what is called the attention economy. In order words, for more and more affluent consumers, in particular, the target audiences we want to reach, time has become more precious than money. People who have spare money do not have spare time....