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Product differentiation are important, given consumers more critical and becomes selective Packaging is often referred to as "the five - second ads". In the beverage industry, there are many brands, varieties and taste in which consummers cannot often explain the difference between one brand from another.... |
No. Panggil : | TEMEN 4:2 (2009) |
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ISSN : | 19074913 |
Majalah/Jurnal : | Telaah Manajemen jurnal riset & konsep manajemen 4 (2) Nov 2009. Hal. : 166-180 |
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Institusi Pemilik : | Universitas Indonesia |
Lokasi : | Perpustakaan UI, Lantai 4, R. Koleksi Jurnal |
No. Panggil | No. Barkod | Ketersediaan |
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TEMEN 4:2 (2009) | TERSEDIA |
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Tidak ada ulasan pada koleksi ini: 129370 |