Selling and sales management
by David Jobber and Geoff Lancaster (Prentice-Hall, 2000)
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Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation. |
No. Panggil : | 658.81 JOB s |
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Penerbitan : | New York: Prentice-Hall, 2000 |
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ISBN: | 0273642103 |
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Deskripsi Fisik: | xviii, 453 p. : ill. ; 25 cm. |
Lembaga Pemilik: | Universitas Indonesia |
Lokasi: | Perpustakaan UI, Lantai 2 |
No. Panggil | No. Barkod | Ketersediaan |
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658.81 JOB s | 00017620 | TERSEDIA |
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