Keunggulan spesifikasi model pengukuran formatif untuk menguji pengaruh need for closure konsumen online pada level flow di internet
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Need for is a new construct in consumer bahavior and marketing management research . This construct is considerably robust to measure consumer's epistemic motivation. Epistemic motivation is a desire based action to obtain relevant knowledge to make judgment or buying decision. Previous study measures need for closure construct with reflective measurement model specification . Conceptual analysis shows that need for closure construct is a formative model due to the equality of its dimensions. This study shows strong evidence that formative measurement model specification is more robust than reflective model to test the model of influence of need for closure of online consumer and flow level in the internet environment. |
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Majalah/Jurnal : | Jurnal ekonomi & bisnis Ekobis 10 (1) Jan 2009 : 11 - 19 |
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