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UI - Tesis Open :: Kembali

Marketing Strategy for not-for-Profit Organization: Case tudy RSUD Koja

Annisa Citra Masulili; Avanti Fontana, supervisor; Rima Agristina, examiner; Budhi Sugarda, examiner ([Publisher not identified] , 2010)

Abstrak

ABSTRACT

This thesis identified a not-for-profit business model strategy that is mostly

focuses on covering costs rather than optimizing profitability or revenue. To be

able to compete in the future, Not-for-profit hospitals must embrace best practices

of the for-profit and develop a cost limitation strategy to increasing revenue. This

research was taken in one of class B-government own hospital in North of Jakarta,

RSUD Koja. Using a qualitative-descriptive approach through interview,

questionnaires and observations, this research proven that not-for-profit

organization such as RSUD Koja has beginning to competitively generate profit

without having to rely on government subsidies by developing a sounding

marketing strategy, especially in pricing. Based on Internal ? External Matrix and

TOWS analysis for three major units in the hospitals; Emergency, Inpatient and

Outpatient Unit, we found several improvement in service quality as well as in

their human capital in order to achieve a competitive independent hospital.

File Digital: 9

Shelf

T 28092-Marketing strategy-Analisis.pdf :: Unduh

T 28092-Marketing strategy-Lampiran.pdf :: Unduh

T 28092-Marketing strategy-Metodologi.pdf :: Unduh

T 28092-Marketing strategy-Bibliografi.pdf :: Unduh

T 28092-Marketing strategy-Kesimpulan dan Saran.pdf :: Unduh

T 28092-Marketing strategy-Pendahuluan.pdf :: Unduh

T 28092-Marketing strategy-Tinjauan literatur.pdf :: Unduh

T 28092-Marketing strategy-Abstrak.pdf :: Unduh

T 28092-Marketing strategy-HA.pdf :: Unduh

Kata Kunci

not-for-profit organization

hospital

marketing strategy

pricing strategy

business model

tows matrix

internal-external matrix

Metadata

No. Panggil :	T 28092
Entri utama-Nama orang :	Annisa Citra Masulili, author


Entri tambahan-Nama orang :	Avanti Fontana, supervisor Rima Agristina, examiner Budhi Sugarda, examiner
Entri tambahan-Nama badan :	Universitas Indonesia. Fakultas Ekonomi dan Bisnis

Subjek :	Marketing strategy Pricing strategy
Penerbitan :	[Place of publication not identified]: [Publisher not identified], 2010
Program Studi :	Ilmu Manajemen

Bahasa :	eng
Sumber Pengatalogan :	LibUI eng rda
Tipe Konten :	text
Tipe Media :	unmediated ; computer
Tipe Carrier :	volume ; online resource
Deskripsi Fisik :	xii, 113 pages : illustration ; 29 cm
Naskah Ringkas :
Lembaga Pemilik :	Universitas Indonesia
Lokasi :	Perpustakaan UI

Ketersediaan
Ulasan

No. Panggil	No. Barkod	Ketersediaan
T 28092	15-19-014398481	TERSEDIA

Ulasan:

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