Important Factors in Driving Consumers Preference Towards SIM Card
Muhammad Saflianto;
Adi Zakaria Afiff, supervisor; Tengku Ezni Balqiah, examiner; Nurdin Sobari, examiner
([Publisher not identified]
, 2010)
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ABSTRACT This thesis analyzed important factors in driving consumer preference toward SIMcard brand. To understand what factors drive SIM card brand choice, the thesisanalyzed two association importances: stated importance and derived importance.While stated importance was calculated by asking consumers directly whatcharacteristic is important to them, derived importance was calculated by usingJaccard Similarity Coefficient. Good network quality, cheaper SMS tariff, andcheaper voice call rates were deemed as the most important factors in drivingconsumer preference toward SIM card brand. Different factors were obtainedamong different age group, and among GSM and CDMA users. |
| No. Panggil : | T 28282 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2010 |
| Program Studi : |
| Bahasa : | eng |
| Sumber Pengatalogan : | LibUI eng rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xiii, 93 pages : illustration ; 29 cm. |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| T 28282 | 15-19-553064103 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 136308 |
