Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp
Shimp, Terence A.;
(The Dryden Press , 1997)
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| No. Panggil : | 658.8 SHI a |
| Entri utama-Nama orang : | |
| Subjek : | |
| Penerbitan : | Fort Worth : The Dryden Press , 1997 |
| Sumber Pengatalogan: | |
| ISBN: | 0030103525 |
| Tipe Konten: | |
| Tipe Media: | |
| Tipe Carrier: | |
| Edisi: | Fourth edition |
| Catatan Seri: | The Dryden Press series in marketing |
| Catatan Umum: | |
| Catatan Versi Asli: | |
| Deskripsi Fisik: | xxiv, 589 p. : col. ill. ; 27 cm. |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.8 SHI a | 01-10-06005463 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20123346 |
