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Buku Teks :: Kembali

Total global strategy. Managing for worldwide competitive advantage

by George S. Yip (Prentice-Hall, 1995)

 Abstrak

Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis.

 Kata Kunci

 Metadata

No. Panggil : 658.049 YIP t
Entri utama-Nama orang :
Subjek :
Penerbitan : Englewood Cliffs, NJ: Prentice-Hall, 1995
Sumber Pengatalogan:
ISBN: 0131244884
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Deskripsi Fisik: xxi, 261 hlm.; 23 cm.
Lembaga Pemilik: Universitas Indonesia
Lokasi: Perpustakaan UI, Lantai 2
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No. Panggil No. Barkod Ketersediaan
658.049 YIP t 01-10-05015422 TERSEDIA
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