Total global strategy. Managing for worldwide competitive advantage
by George S. Yip (Prentice-Hall, 1995)
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| Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis. |
| No. Panggil : | 658.049 YIP t |
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| Penerbitan : | Englewood Cliffs, NJ: Prentice-Hall, 1995 |
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| ISBN: | 0131244884 |
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| Deskripsi Fisik: | xxi, 261 hlm.; 23 cm. |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.049 YIP t | 01-10-05015422 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20133684 |
