Advertising without an agency made easy
Kathy J Kobliski (Entrepreneur Press, 2005)
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"Using clear definitions, entertaining analogies and a conversational tone, Kathy J. Kobliski will walk you through the entire marketing process, pointing out hazards and opportunities along the way, including: comprehensive strategies for promoting your business via a variety of media such as TV, radio, print, direct mail, transit and the internet; easy-to-use work sheets to identify media outlets, monitor changes, track results, and analyze the strengths, weaknesses and threats to your business; and countless strategies for saving time and money, including how to enlist professional help for free and reduce costs 15% by becoming an in-house agency."--Jacket. |
No. Panggil : | 659.1 KOB a (1) |
Entri utama-Nama orang : | |
Subjek : | |
Penerbitan : | Canada: Entrepreneur Press, 2005 |
Sumber Pengatalogan: | LibUI eng rda |
ISBN: | [1-932531-28-9] |
Tipe Konten: | text |
Tipe Media: | unmediated |
Tipe Carrier: | volume |
Edisi: | [] |
Catatan Seri: | |
Catatan Umum: | |
Catatan Versi Asli: | |
Deskripsi Fisik: | xviii, 217 pages : illustration ; 25 cm |
Lembaga Pemilik: | Universitas Indonesia |
Lokasi: | Perpustakaan UI, Lantai 2 |
No. Panggil | No. Barkod | Ketersediaan |
---|---|---|
659.1 KOB a (1) | 01-10-09007528 | TERSEDIA |
659.1 KOB a (1) | 01-10-00002610 | TERSEDIA |
Ulasan: |
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