Full Description
| Cataloguing Source | LibUI ind rda |
| Content Type | |
| Media Type | |
| Carrier Type | |
| Physical Description | iv, 66 lembar : ill. ; 28 cm. |
| Concise Text | |
| Holding Institution | Universitas Indonesia |
| Location | Perpustakaan UI, Lantai 3 |
- Availability
- Digital Files: 1
- Review
- Cover
- Abstract
| Call Number | Barcode Number | Availability |
|---|---|---|
| S14996 | 14-21-460616953 | TERSEDIA |
| No review available for this collection: 20158759 |
Abstract
Advertisement is a world, that full of imaginations, rhetoric, and slogans. As one of cultural products it reflects the ideology, which are dominant in the society, which is the ideology patriarchy. Using the gender theory this thesis will show how this ideology operates in three advertisements in German Magazines. The positioning of woman as the other lead to the conclusion that the ideology of patriarchy still embedded in advertisements.