Brand hijack : marketing without marketing
Alex author (Gramedia Pustaka Utama, 2006)
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| A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing. |
| No. Panggil : | 658.8 Wip b |
| Entri utama-Nama orang : | |
| Subjek : | |
| Penerbitan : | Jakarta: Gramedia Pustaka Utama, 2006 |
| Sumber Pengatalogan: | LibUI eng rda |
| ISBN: | 979-22-2556-0 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
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| Deskripsi Fisik: | vii, 309 pages ; 22 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.8 Wip b | 01-18-518279565 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20218346 |
