Generate values advantage of budget hotel to survive within the hotel market competition: case study ABC hotel
Anditya Wibawa;
Albert Widjaja, supervisor; Nurdin Sobari, examiner; Tengku Ezni Balqiah, examiner
([Publisher not identified]
, 2012)
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ABSTRACT ABC Hotel has existed as budget hotel for approximately 20 years, upheavalof tight competition in the budget hotels affect to ABC Hotel in the future. Today,ABC hotel is facing a lot of challenges to survive in the competition. Navigate thecompany to create more customer values is a road to competitiveness to survivewithin the industry. ABC Hotel can create more portfolios of competitive actionconforms of its competitor to gather brand equity and loyalty. Those portfolioactions mixed with strategy pursuing value innovation. Value innovation can bereach by identifying guests? needs with new superior value for mass buyers andaffordable price |
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| No. Panggil : | T32232 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2012 |
| Program Studi : |
| Bahasa : | eng |
| Sumber Pengatalogan : | LibUI eng rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | x, 70 pages : illustration ; 30 cm |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| T32232 | 15-19-149054959 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20333212 |
