Business plan on transforming a trading card game hobby to a small online business focusing on marketing strategy

Rangga Arya Gandamana; M. Gunawan Alif, supervisor; Tengku Ezni Balqiah, examiner; Bambang Wiharto, examiner ([Publisher not identified] , 2012)

ABSTRACT

A business can originate from a hobby. A trading card game is one those hobbies

that has been generating profits for the manufacturers, retailers, and even the

people that play the game. The company GA Corp is a virtual company that tries

to do business on trading card game. The company wishes to do business in the

secondary market which involves buying and selling of single cards. Before this

company can go further and create a business plan, it must do some analysis. This

analysis is to identify the problems which they are currently facing or will face in

the future.

The purpose of this study is to prepare and create a business plan that would be

convenient for the company to use. The preparation of the business plan starts by

doing internal and external analysis. The analysis is mostly done by primary

research but some are secondary research. From the analysis, the data would be

put for processing a new strategy for the company. The strategy formation will be

using the Blue Ocean Strategy method because it is found to be effective in this

secondary market place. Finally, the new strategy will be translated into the new

four P?s of marketing.

Shelf

No. Panggil :	T32237
Entri utama-Nama orang :	Rangga Arya Gandamana, author


Entri tambahan-Nama orang :	M. Gunawan Alif, supervisor Tengku Ezni Balqiah, examiner Bambang Wiharto, examiner
Entri tambahan-Nama badan :	Universitas Indonesia. Fakultas Ekonomi dan Bisnis

Subjek :	Business planning --Case studies. Internet marketing. Social media --Economic aspects.
Penerbitan :	[Place of publication not identified]: [Publisher not identified], 2012
Program Studi :	Ilmu Manajemen

Bahasa :	eng
Sumber Pengatalogan :	LibUI eng rda
Tipe Konten :	text
Tipe Media :	unmediated ; computer
Tipe Carrier :	volume ; online resource
Deskripsi Fisik :	xi, 108 pages : illustration ; 30 cm + appendix
Naskah Ringkas :
Lembaga Pemilik :	Universitas Indonesia
Lokasi :	Perpustakaan UI, Lantai 3

No. Panggil	No. Barkod	Ketersediaan
T32237	15-19-365231655	TERSEDIA

Ulasan:

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