:: UI - Tesis Open :: Kembali

UI - Tesis Open :: Kembali

Business plan on transforming a trading card game hobby to a small online business focusing on marketing strategy

Rangga Arya Gandamana; M. Gunawan Alif, supervisor; Tengku Ezni Balqiah, examiner; Bambang Wiharto, examiner ([Publisher not identified] , 2012)

 Abstrak

ABSTRACT
A business can originate from a hobby. A trading card game is one those hobbies
that has been generating profits for the manufacturers, retailers, and even the
people that play the game. The company GA Corp is a virtual company that tries
to do business on trading card game. The company wishes to do business in the
secondary market which involves buying and selling of single cards. Before this
company can go further and create a business plan, it must do some analysis. This
analysis is to identify the problems which they are currently facing or will face in
the future.
The purpose of this study is to prepare and create a business plan that would be
convenient for the company to use. The preparation of the business plan starts by
doing internal and external analysis. The analysis is mostly done by primary
research but some are secondary research. From the analysis, the data would be
put for processing a new strategy for the company. The strategy formation will be
using the Blue Ocean Strategy method because it is found to be effective in this
secondary market place. Finally, the new strategy will be translated into the new
four P?s of marketing.

 Metadata

No. Panggil : T32237
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2012
Program Studi :
Bahasa : eng
Sumber Pengatalogan : LibUI eng rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xi, 108 pages : illustration ; 30 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
T32237 15-19-365231655 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20333238