Deskripsi Lengkap
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text (rdacontent) |
| Tipe Media : | unmediated (rdamedia); computer (rdamedia) |
| Tipe Carrier : | volume (rdacarrier); online resource (rdacarrier) |
| Deskripsi Fisik : | xv, 70 pages : illustration ; 28 cm. + Appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
- Ketersediaan
- File Digital: 1
- Ulasan
- Sampul
- Abstrak
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| S44579 | 14-19-379786742 | TERSEDIA |
| Tidak ada ulasan pada koleksi ini: 20337541 |
Abstrak
Sepeda motor merupakan salah satu jenis kendaraan yang bertumbuh pesat di Indonesia karena sepeda motor merupakan alat transportasi yang murah dan dapat mempercepat perjalanan khususnya masyarakat perkotaan. Dalam penelitian ini, saya mengusulkan efek pengalaman merek untuk membangun daya tahan yang lama terhadap merek dan pengaruh antara pelanggan dengan kepercayaan, kepuasan, dan loyalitas. Penelitian dilakukan pada 225 responden pengguna sepeda motor Honda di wilayah Jabodetabek dalam kurun waktu 3 bulan. Sebuah model peneltian dengan lima hipotesis untuk mengetahui pengaruh antara variabel independen dan variabel dependennya. Sebagai hasil dari studi ini, pengalaman merek, kepuasan, kepercayaan memiliki efek positif loyalitas merek.
The motorcycle is a types of vehicles which rapidly grow in Indonesia because of its low-priced has made motorcycle as considerable transportation to speed up a ride for urban communities. In this research, I proposed to build a brand experience to effect durability of the brands and the relationship between customers trust, satisfaction, and loyalty. The research was conducted within 3 months by distributing a questioner to 225 respondents of whom are owner of Honda motorcycle in Jabodetabek. The research consisted of five hypothesizes to determine the relationship between the independent variables and the dependent variables. As a result of this study, brand experience, satisfaction, trust has a positive effect on brand loyalty.
The motorcycle is a types of vehicles which rapidly grow in Indonesia because of its low-priced has made motorcycle as considerable transportation to speed up a ride for urban communities. In this research, I proposed to build a brand experience to effect durability of the brands and the relationship between customers trust, satisfaction, and loyalty. The research was conducted within 3 months by distributing a questioner to 225 respondents of whom are owner of Honda motorcycle in Jabodetabek. The research consisted of five hypothesizes to determine the relationship between the independent variables and the dependent variables. As a result of this study, brand experience, satisfaction, trust has a positive effect on brand loyalty.