ABSTRAK
Rumah sakit merupakan usaha yang padat modal, padat karya dan padatteknologi. Oleh sebab itu dalam pelaksanaannya sebagai pusat layanankesehaum, rumah sakit harus memiliki rencana strategis yang tepat agar RS dapatbcradaptasi dan terus berkembang sesuai dengan perubahan lingkungan,perkembangan ilmu pengetahuan dan teknologiPenelitian ini bertujuan untuk mendapatkan formulasi Rencana StrategisEKA Hospital BSD yang tepat dan dapat dilaksanakan.pene1itian ini adalahpenelitian operasional dengan menganalisis data kualitatif dan data kuantitatif.Dari penelitian yang dllakukan didapatkan unsur peluang EKA Hospitalada!ah kebijakan pemerintah, sosial ekonoml, pendidikan, demografi, grografidan !l!knologi. Scdangkan unsur ancaman adalah pesaing. Unsur kekuatan EKAHospital adalah visi dan misi, struktur organisasi, SDM, keuangan, Sistemlnfommsi Manajemen dan pemasaran. Unsur kelemahannya adalah layananunggulan.Kesimpulan hasil penelitian ini, posisl EKA Hospital berada pada futurequadrant ( Matriks TOWS ) dan strategy sel pada matriks IE. Daritahap pencocokkan didapatkan strategi yang direkomendasikan adalah penetrasipasar. pengembangan pasar, pengembangan produk, integrasi vertikaL Padapenemunn prioritas kegiatan berdasarkan anallsis QSPM diperoleh :I.Pennmbahan layanan Poliklinik Spesialis Anak, Kebidanan, Penyakit Dalampada hari Minggu,2.Pengembangan Produk Layanan Unggulan "Maiemicy and Children" .3.Pengembangan Produk Layanan Unggulan Saraf dan Bedah Saraf.4.Membuka klinik satelit sebagai jejariog yang on line dengan EKA Hospital.5.Perubahan layanan Health Screening pada hari Minggu.6.Perawatan Home Care terpadu.
Abstract
Hospital is a business with capital intensive, labor intensive andtechnology-intensive. Therefore in the implementation as the centre healthservices, hospitals must have an appropriate strategic ptan so the right hospital cancontinue and adapt and develop in accordance with changes in the environment alsothe development of science and technology.This study nims to get an appropriate and an applicable formulationStrategic Pkm for EKA Hospita( BSD. This research is a research that analyzingopcratior1td data with qualitative and quantitative dataFrom the research, it was found that opportunity factors for EKA Hospitalarc government policy, Social economics, education, demography, geography,technology. And the threa! factor is the competitor element. Strength factors ofEKA Hospital arc Vision and mission, organizational structure, human resources.finance. management information system, and marketing, And for the weaknessfactor is considered upcrior of service.Conclusion of this research, the position of EKA Hospital is located on thefuture quadrant (TOWS Matrix) and Growth strategy I first cell in the matrix IE.Obtained from the phase matching strategy that is recommended is by the marketpenetration. market development product development, vertical integration~. In thedetermination of the priority activities according analysis QSPM obtained;l. The addition of Children's Services Specialist Clinic, Obstetric, Interniston Sunday.2. Product Development considered superior service "Maternity andChildren."3. Product Development considered superior service Neurology andsurgery4. Opening networking Clinic as a satelite clinic of the on line EKAHospital5. The addition of a Health Screening service on Sunday.6. lntegrated home care.7. Patient Gathering EKA Hospital |
