Abstrak
Tesis ini membahas hasi! analisis produk RSIA Budi Kemuliaan dalam Product Lgfe Cycle atau Siklus Hidup Produk. Produk yang diteliti adalah produk rawat jalan (pribadi, berjenjang, UGD) dan produk KBKO (Kamar Bersalin, Kamar Opcrasi). Variabel yang digunakan adalah variabel sales, revenue, congvetimrg technology, dan Investmen! in Research & Development. Penelitian ini merupakan penelitian operasional dengan pcndekatan kunatitatif dan kualitatifi
Dari hasil penelitian ditemukan bahwa poliklinik be;ienjang,klinik gigi, poliklinik sore, UGD , kamar bersalin dan kamar operasi mengalami fase growrh. Sedangkan poliklinik pribadi mengalami fase malure. Penclili menyarankan agar rumah sakit dapat membuat rencana strategi yang tepat dari analisis dan alternatif strategi yang diberikan.
......The focus of this study is to analize Budi Kemuliaan hospital?s product with product life cycle tools. The products are policlinic for the outpatient ( general, specialist and emergency room), birthing room and operation room. This research is operational research with quantitative and qualitative approaches.
The result of this study that general policlinic, afternoon policlinic, dental clinic, emergency room and birthing room have a growth stage. They are different with specialist clinic that has mature stage. Because of that, the researcher suggests that Budi Kemuliaan hospital make a strategic plan based on that facts. Which can help them growth larger than they were right now.
