Deskripsi Lengkap

Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text (rdacontent)
Tipe Media : unmediated (rdamedia); computer (rdamedia)
Tipe Carrier : volume (rdacarrier); online resource (rdacarrier)
Deskripsi Fisik : xx, 234 pages : illustration ; 30 cm. + Appendix.
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
 
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No. Panggil No. Barkod Ketersediaan
S52723 14-20-089771648 TERSEDIA
Tidak ada ulasan pada koleksi ini: 20347344
 Abstrak
Skripsi ini membahas tentang pengaruh service failure severity service recovery justice dan perceived switching costs terhadap customer loyalty di wilayah Jabodetabek Penelitian ini berhasil mengumpulkan 157 responden dan menguji hubungan antar variabel yang diobservasi Metode pengolahan data dalam penelitian ini menggunakan Structural Equation Modeling. Hasil penelitian ini menunjukkan bahwa distributive justice interactional justice dan perceived switching costs memiliki hubungan positif terhadap customer loyalty Selain itu hasil penelitian menunjukkan distributive justice dan interactional justice mempengaruhi hubungan service failure severity dan customer loyalty.
This research aims to study the relationship of service failure severity service recovery justice and perceived switching costs with customer loyalty in Jabodetabek area This research succeeded to collect 157 respondents and examine the relationship between the observed variables Methods used to process the data on this research is by using the Structural Equation Modeling. The results of research shows that distributive justice interactional justice and perceived switching costs is positively related to customer loyalty Moreover the results of research shows that distributive justice and interactional justice affects the relations service failure severity and customer loyalty.