Minat beli konsumen terhadap merk mobil proton di Indonesia suatu studi terhadap animosity dan ethnocentrsim = Consumers willingness to buy towards proton in Indonesia a study about consumer animosity and ethnocentrism / Dilla Natasia Bakrie
Dilla Natasia Bakrie;
Adi Zakaria Afiff, supervisor; Sofjan Assauri, examiner; M. Gunawan Alif
(Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013)
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ABSTRAK Tesis ini membahas mengenai minat beli konsumen Indonesia terhadap merk mobil Malaysia yaitu Proton Penelitian ini menghubungkan antara sikap sentimen atau animosity masyarakat Indonesia kepada Malaysia sikap etnosentrisme masyarakat dan norma subjektif yang ada dihubungkan dengan minat pembelian masyarakat terhadap Proton Penelitian menggunakan metode kuantitatif melalui kuesioner dan juga studi literatur Hasil penelitian menunjukkan bahwa tidak ada hubungan langsung antara animosity dan etnosentrisme terhadap willingness to buy masyarakat ABSTRACT The focus of this study is about consumer rsquo s willingness to buy towards Malaysian rsquo s car in Indonesia Proton This study connects sentiment or animosity between the attitude of Indonesian society to Malaysia ethnocentrism community attitudes and subjective norms are linked with people s willingness to buy Proton Research using quantitative methods through questionnaires and literature studies The results showed that there was no direct relationship between animosity and ethnocentrism on willingness to buy people |
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No. Panggil : | T-Pdf |
Entri utama-Nama orang : | |
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Subjek : | |
Penerbitan : | [Place of publication not identified]: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013 |
Program Studi : |
Bahasa : | ind |
Sumber Pengatalogan : | LibUI ind rda |
Tipe Konten : | text |
Tipe Media : | computer |
Tipe Carrier : | online resource |
Deskripsi Fisik : | xv, 140 pages : illustration ; 28 cm + appendix |
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Lembaga Pemilik : | Universitas Indonesia |
Lokasi : | Perpustakaan UI, Lantai 3 |
No. Panggil | No. Barkod | Ketersediaan |
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T-Pdf | TERSEDIA |
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