Return on influence: the revolutionary power of Klout, social scoring, and influence marketing
Mark W. Schaefer (McGraw-Hill , 2012)
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Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer?s holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements |
No. Panggil : | 658.872 SCH r |
Entri utama-Nama orang : | |
Subjek : | |
Penerbitan : | New Delhi: McGraw-Hill , 2012 |
Sumber Pengatalogan: | LibUI ind rda |
ISBN: | 9780071791090 |
Tipe Konten: | text |
Tipe Media: | unmediated |
Tipe Carrier: | volume |
Edisi: | First edition |
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Deskripsi Fisik: | xviii, 215 pages ; 24 cm |
Lembaga Pemilik: | Universitas Indonesia |
Lokasi: | Perpustakaan UI, Lantai 2 |
No. Panggil | No. Barkod | Ketersediaan |
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658.872 SCH r | 01-13-24344 | TERSEDIA |
658.872 SCH r | 01-13-29327 | HILANG |
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