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UI - Skripsi Open :: Kembali

Analisis pengaruh orientasi pembelian terhadap minat pembelian online: studi kasus: Rajakarcis.com = Investigating the impact of purchase orientation towards online purchase intention: cases of study: Rajakarcis.com / Astri Karina Murti

Astri Karina Murti; Adrian Achyar, supervisor; Elevita Yuliati, examiner ([Publisher not identified] , 2012)

 Abstrak

ABSTRAK
Skripsi ini membahas mengenai pengaruh orientasi pembelian terhadap minat
pembelian online konsumen pada Rajakarcis.com. Orientasi pembelian terdiri dari
shopping enjoyment orientation, impulse purchase orientation, brand orientation,
convenience orientation, dan quality orientation. Analisis data menggunakan
Structural Equation Modelling (SEM). Data penelitian diambil dari 100
responden yang tersebar di wilayah Jabodetabek. Hasil penelitian menunjukkan
bahwa shopping enjoyment orientation, brand orientation, dan convenience
orientation memiliki pengaruh terhadap minat pembelian online konsumen.
Sedangkan impulse purchase orientation, dan quality orientation tidak memiliki
pengaruh terhadap minat pembelian online konsumen.
ABSTRACTThe focus of the study is the impact of purchase orientation towards customer
online purchase intentions of Rajakarcis.com. Purchase orientation consists of
shopping enjoyment orientation, impulse purchase orientation, brand orientation,
convenience orientation, and quality orientation. Structural Equation Modelling
(SEM) used for data analysis. By using answers from 100 respondents living in
Jabodetabek area, the result shows that shopping enjoyment orientation, brand
orientation, and convenience orientation are positively related to online customer
online purchase intentions. On the other hand, impulse purchase orientation and
quality orientation are not related to customer online purchase intention.

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No. Panggil : S-Pdf
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2012
Program Studi :
Bahasa : ind
Sumber Pengatalogan :
Tipe Konten : text
Tipe Media : computer
Tipe Carrier : online resource
Deskripsi Fisik : xv, 83 pages ; 28 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
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S-Pdf TERSEDIA
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Tidak ada ulasan pada koleksi ini: 20354960
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