Internet marketing integrating online and offline strategies
Mary Lou Robert, Debra Zahay (South Western Cengage Learning, 2013)
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| INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text. |
| No. Panggil : | 658.84 ROB i |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Subjek : | |
| Penerbitan : | Unites States: South Western Cengage Learning, 2013 |
| Sumber Pengatalogan: | LibUI ind rda |
| ISBN: | 9781133627012 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
| Edisi: | Third edition |
| Catatan Seri: | |
| Catatan Umum: | |
| Catatan Versi Asli: | |
| Deskripsi Fisik: | xxi, 473 pages : illustration ; 24 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.84 ROB i | 01-13-26252 | TERSEDIA |
| 658.84 ROB i | 01-13-26388 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20355929 |
