:: Buku Teks :: Kembali

Buku Teks :: Kembali

Internet marketing integrating online and offline strategies

Mary Lou Robert, Debra Zahay (South Western Cengage Learning, 2013)

 Abstrak

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

 Kata Kunci

 Metadata

No. Panggil : 658.84 ROB i
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : Unites States: South Western Cengage Learning, 2013
Sumber Pengatalogan: LibUI ind rda
ISBN: 9781133627012
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Edisi: Third edition
Catatan Seri:
Catatan Umum:
Catatan Versi Asli:
Deskripsi Fisik: xxi, 473 pages : illustration ; 24 cm
Lembaga Pemilik: Universitas Indonesia
Lokasi: Perpustakaan UI, Lantai 2
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
658.84 ROB i 01-13-26252 TERSEDIA
658.84 ROB i 01-13-26388 TERSEDIA
Ulasan:
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