Reputation rules : strategies for building your companys most valuable asset
by Daniel Diermeier (McGraw-Hill, 2012)
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| Thomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities. |
| No. Panggil : | 659.2 DIE r |
| Entri utama-Nama orang : | |
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| Penerbitan : | New York: McGraw-Hill, 2012 |
| Sumber Pengatalogan: | LibUI eng rda |
| ISBN: | 9780071763745 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
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| Deskripsi Fisik: | xviii, 295 pages : illustration ; 24 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 659.2 DIE r | 01-13-26888 | TERSEDIA |
| 659.2 DIE r | 01-13-26889 | TERSEDIA |
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