[Situation Analysis1. Ministry of Women Empowerment and Children Protection isresponsible to assist the small and medium business (UKM)owned by women.2. The small and medium business (UKM) sector, which is nowdominated by women, has become the nation’s asset andeconomic investment.3. Research shows, that they who are in the business feel that aseminar and motivational training is important to held,especially while starting a business.4. Research shows that the Ministry of Women Empowerment andChildren Protection needs to hold an event that shows their rolein assisting the small and medium business that are owned bywomen in Indonesia.Problem StatementWomen run most small and medium businesses in Indonesia. Thesesmall and medium businesses face many challenges, such ascompetition among local business and even businesses from abroad.Therefore, it is important for the Ministry to help the women in thebusiness by building and ensuring their entrepreneurship spirit alive.Solution1. To hold a special event, seminar, motivational training, and alsobazaar “Srikandi Entrepreneurship” which will be held for threedays, 25th-27th of April 2014.2. Contacting the media.Program’s ObjectiveTo build and raise Indonesian women’s entrepreneurship spirit,especially those who run small and medium businesses and those whoare starting to grow their business. And also to receive publicity fromthe media to spread the word on the activities that are held by theministry.TargetGeographically• Women who has small and medium businesses in Indonesia• Women who are about to start a business in IndonesiaDemographically• Women• Runs a BusinessKey Message “Raise the Entrepreneurship Spirit of the Women in Indonesia”Program ScheduleFriday, April 25 2014Saturday, April 26 2014Sunday, April 27 2014Venue 1. Semeru Room, Jakarta International Expo, Kemayoran2. D2, Hall Jakarta International Expo, KemayoranDesign of Outcome EvaluationThe evaluation step is done to measure the success of the program thathas been done by observation.Total Budget1.054.485.000In Words: One billion fifty four million four hundred and eighty fivethousand rupiah., Analisis Situasi1. Kementerian Pemberdayaan Perempuan dan Perlindungan Anakmemiliki tanggung jawab untuk membantu mengembangkanUKM yang dimiliki perempuan.2. Sektor UKM, yang menjadi aset dan investasi ekonomi bangsaIndonesia, didominasi oleh perempuan.3. Hasil riset, para pelaku usaha merasa bahwa seminar danmotivational training penting diadakan, terutama diawalmemulai usaha.4. Hasil riset, perlu diadakan sebuah event yang dapatmenunjukkan peran Kementerian Pemberdayaan Perempuan danPerlindungan Anak dalam mengembangkan UKM yang dimilikiperempuan Indonesia.Pernyataan MasalahSebagian besar UKM di Indonesia dijalankan oleh perempuan. UKMmengalami berbagai tantangan baik persaingan bisnis nasional daninternasional, oleh karena itu Kementerian Pemberdayaan Perempuanmemiliki tanggung jawab untuk membantu mengembangkan UKMperempuan dengan memastikan semangat wirausaha tumbuh dan tetapada di perempuan yang memiliki usaha UKM.Solusi1. Membuat special event berupa kegiatan seminar, motivationaltraining, dan pameran hasil produksi UKM ”SrikandiEntrepreneurship” yang akan diselenggarakan selama tiga haripada tanggal 25, 26, dan 27 April 2014.2. Melakukan kontak dengan pihak media.Tujuan ProgramMeningkatkan dan mengasah semangat wirausaha para perempuanIndonesia, terutama perempuan yang bergerak di sektor Usaha Kecildan Menengah serta yang akan memulai dan untuk mendapatkanpublisitas dari media akan kegiatan yang diadakan KementerianPemberdayaan Perempuan dan Perlindungan Anak.KhalayakSasaranSecara Geografis• Perempuan yang memiliki Usaha Kecil dan Menengah di Indonesia• Perempuan yang hendak memulai usaha di IndonesiaSecara Demografis• Perempuan• Memiliki UsahaPesan Kunci “Meningkatkan Semangat Wirausaha Perempuan Indonesia”Jadwal ProgramJumat, 25 April 2014Sabtu, 26 April 2014Minggu, 27 April 2014Tempat Pelaksanaan1. Ruang Semeru, Jakarta International Expo, Kemayoran2. Hall D2, Jakarta International Expo, KemayoranKerangka EvaluasiTahap evaluasi dilakukan untuk menilai keberhasilan suatu kegiatanyang telah dijalankan dengan cara mengamati langsung.Total Anggaran1.054.485.000Terbilang: Satu milyar lima puluh empat juta empat ratus delapan puluhlima ribu rupiah] |