Analisis pengaruh citra merek global kualitas sistem operasional, dan pengembangan lingkungan lokal waralaba asing terhadap kinerja UKM lokal di Jakarta Selatan = The influence of franchisor's global brand name operational operational system quality, and local environment development towards SMEs business performance in South Jakarta
Listya Dewi;
Rambat Lupiyoadi, supervisor; Dony Abdul Chalid, examiner; Anna Amalyah Agus, supervisor
([Publisher not identified]
, 2014)
|
|
Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Merek Global , Kualitas Sistem Operasional, dan Pengembangan Lingkungan Lokal Waralaba Asing terhadap Kinerja UKM Lokal di Jakarta Selatan khususnya bisnis restoran dilihat dari persepsi pemilik UKM lokal. Teknik analisis data yang digunakan adalah Multivariate Regression. Hasil penelitian menunjukan Citra Merek Global , Kualitas Sistem Operasional , dan Pengembangan Lingkungan Lokal Waralaba Asing memberikan pengaruh yang signifikan terhadap penurunan kinerja UKM lokal dilihat dari persepsi pemilik UKM lokal. This study aims to determine the influence of franchisor’s Global brand name, operational system quality and local environment development towards SME business performance in South Jakarta’s local restaurant based on Local Restaurant Owner’s Perception. The data analysis technique used is Multivariate Regression. The results showed the franchisor’s global brand name, operational system quality and local environment development significantly affect to SME’s business performance reduction. Local restaurant in Jakarta need to be more competitive through global franchising which entered to the local market. |
 S54326-Listya Dewi.pdf :: Unduh
|
| No. Panggil : | S54326 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2014 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xv, 73 pages : illustration ; 28 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| S54326 | S54326 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20367878 |
