Pengaruh website customer orientation, website personality, website quality terhadap repurchase intention studi kasus; Tokobagus.com = The effect of website customer orientation, website personality, website quality towards repurchase intention case study; tokobagus.com
Surya Adhadiyat;
Hapsari Setyowardhani, supervisor; Aswin Dewanto Hadisumarto, examiner; Sri Rahayu Hijrah Hati, examiner
(Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014)
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Penelitian ini bertujuan untuk menganalisis pengaruh website customer orientation, website personality, website quality terhadap repurchase intention. Penelitian ini menunjukan bahwa website customer orientation, website personality dan website quality memengaruhi secara signifikan terhadap repurchase intention. Penelitian ini mengambil objek penelitian yaitu para pengguna tokobagus.com yang pernah melakukan transaksi sekurang-kurangnya satu kali transaksi. The objective of this study is to analyze effect of website customer orientation, website personality, website quality towards repurchase intention. This research shows that website customer orientation, website personality and website quality significantly affect towards repurchase intention. The object of this research is tokobagus.com users that have been transaction into this website at least once. |
 S54049-Surya Adhadiyat.pdf :: Unduh
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| No. Panggil : | S54049 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xiii, 75 hlm. : illustration ; 30 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
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| S54049 | 14-24-62239757 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20368184 |
