Pengaruh direct versus indirect experience terhadap adopsi situs baru (www.tryoutui.com) (Studi kasus : siswa-siswi SMAN 38 dan SMAN 28 Jakarta) = The influence of direct versus indirect experience toward new site adoption (www.tryoutui.com). (Case Study : Students of SMAN 38 and SMAN 28 Jakarta)
Roby Setiadi;
Harryadin Mahardika, supervisor; Rachmadi Agus Triono, examiner; Leis Suzanawaty, examiner
([Publisher not identified]
, 2013)
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[ABSTRAK Penelitian ini membahas tentang perbedaan rata-rata experience (direct, indirect)calon konsumen terhadap keinginan untuk melakukan pendaftaran (register intention)pada website edukasi online www.tryoutui.com, kemudian melihat hubungan registerintention terhadap actual register dan terakhir melihat pengaruh register intentionterhadap willingness to pay calon konsumen. Penelitian ini adalah penelitiankuantitatif dengan desain kausal dan deskriptif. Jumlah sampel sebanyak 134 orang.Hasil penelitian ini adalah tidak terdapat perbedaan rata-rata experience (direct,indirect) calon konsumen terhadap keinginan untuk melakukan pendaftaran (registerintention), terdapat hubungan antara register intention dengan actual register danregister intention memiliki pengaruh terhadap willingness to pay calon konsumenpada website edukasi online www.tryoutui.com. ABSTRACT This research examines the average difference of the candidate customer (direct,indirect) toward their intention to register to an online education websitewww.tryoutui.com. Other purposes of this research are to examine the correlationbetween customers‟ intention to register and the actual register, and to find how theregister intention influences customers‟ willingness to pay. This research is aquantitative research using causal design and descriptive approach. The sample forthis research is 134 persons in total. The result of this research shows that there is noaverage difference for customer experiences (direct, indirect) toward their intention toregister. It finds that there is a correlation between register intention and actualregister and register intention influences customers‟ willingness to pay for an onlineeducation website www.tryoutui.com., This research examines the average difference of the candidate customer (direct,indirect) toward their intention to register to an online education websitewww.tryoutui.com. Other purposes of this research are to examine the correlationbetween customers‟ intention to register and the actual register, and to find how theregister intention influences customers‟ willingness to pay. This research is aquantitative research using causal design and descriptive approach. The sample forthis research is 134 persons in total. The result of this research shows that there is noaverage difference for customer experiences (direct, indirect) toward their intention toregister. It finds that there is a correlation between register intention and actualregister and register intention influences customers‟ willingness to pay for an onlineeducation website www.tryoutui.com.] |
 S54109-Roby Setiadi.pdf :: Unduh
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| No. Panggil : | S54109 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2013 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xvii, 83 pages : illustration ; 28 cm. + Appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| S54109 | 14-20-947919294 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20368239 |
