Efektivitas program kemitraan pada implementasi CSR PT Jamsostek kantor cabang Depok : studi kasus pengusaha kecil penerima program pada KSU Busra = The effectiveness of the partnership program on the implementation of the CSR of PT Jamsotek branch office depok : case study of small entrepreneurs receiver the program at KSU Busra / Ambar Arbaatun
Ambar Arbaatun;
Sulastri, supervisor; Pattinasarany, Indera Ratna Irawati, examiner; Shanty Novriaty, examiner
([Publisher not identified]
, 2014)
|
|
ABSTRAK Penelitian ini bertujuan untuk menggambarkan bentuk program kemitraan bagimitra binaan, mengukur efektivitas program kemitraan bagi usaha kecil mitrabinaan. Serta menggambarkan faktor yang mendukung tercapainya efektivitasprogram CSR PT. Jamsostek Kacab Depok melalui program kemitraan. Penelitianini merupakan penelitian kualitatif. Hasil dari penelitian ini menunjukkan bahwaprogram kemitraan bersifat mandatory dan minim dalam segi pendampingan.Dengan metode executing dalam pelaksanaan kemitran memberikan manfaat bagipihak perusahaan, koperasi dan mitra binaan. Diantaranya penilaian positif terkaitkinerja perusahaan, kemudahan mengontrol angsuran, kredibilitas koperasi dandana stimulan bagi usaha mitra binaan. Dari segi efektivitas program kemitraan,dapat dikatakan efektif karena mitra binaan mengalami peningkatan usaha.Sedangkan faktor yang mendukung tercapainya efektivitas program diantaranyaterdapat faktor pendidikan, lama menjalankan usaha, keterlibatan pada usahasejenis, jaringan sosial serta pengorganisasian program kemitraan. ABSTRACT This research aims to describe a form of partnership program for assisted partner,to measure the effectiveness of partnership program for small businesses assistedpartner, and also to describe the factors that support the achievement of theeffectiveness of CSR program at PT. Jamsostek branch office Depok throughpartnership programs. This research is qualitative research. The result of thisresearch indicates that partnership program is mandatory and scanty in terms ofmentoring. With executing method in the implementation of partnership programgive the benefit for companies, cooperatives and assisted partner. Such as positiveassessment regarding the company's performance, the ease of installment control,the credibility of the cooperatives and funds to provide stimulation for assistedbusiness partners. In terms of the effectiveness of the partnership program, it canbe said to be effective because there is a business improvement of the assistedbusiness partner. Meanwhile, the supporting factors of program effectiveness areeducation, the age of doing business, engagement in similar business, socialnetworks and organizing of the partnership program. |
 S53230-Ambar Arbaatun.pdf :: Unduh
|
| No. Panggil : | S53230 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2014 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online source |
| Deskripsi Fisik : | xiv, 292 pages : illustration ; 28 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| S53230 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20368491 |
