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Wilayah belanja shopaholic mahasiswi universitas indonesia berdasarkan motivasi belanja = Shopaholic’s shopping region of female students at University of Indonesia based on shopping motivation

Rilisia Ardini; Maria Hedwig Dewi Susilowati, supervisor; Taqyuddin, supervisor; Triarko Nurlambang, examiner; Ratna Saraswati, examiner; Hafid Setiadi, examiner (Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Indonesia, 2014)

 Abstrak

One of many activities that human do within a space is consumption. Presently, the life style trend of the community has become more hedonistic as well as consumptive. This, in turn, has created the shopaholic phenomenon. The purpose of this research is to know where are the shopping regions of the shopaholics among University of Indonesia’s female student based on hedonic shopping motivations which includes adventure shopping, gratification shopping, value shopping, social shopping, idea shopping and role shopping. The analysis used in this research is spatial and descriptive analysis.
The result showed that shopping region of the adventure shopping shopaholics tended to be clumped on the heart of Jakarta with the type of shopaholics who preferred shopping location closer to their living area. Meanwhile, shopping regions of other shopaholic types are more scattered. The gratification shopping, social shopping and value shopping shopaholics preferred shopping locations that are far from their living area. The role shopping shopaholics chose shopping locations with moderate distance from their living area. Meanwhile some of the idea shopping shopaholics chose shopping locations close to their living area and some preferred shopping locations far from their living area.

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 Metadata

No. Panggil : S53693
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : Depok: Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Indonesia, 2014
Program Studi :
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online source
Deskripsi Fisik : xv, 93 pages : illustration ; 28 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
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No. Panggil No. Barkod Ketersediaan
S53693 14-23-58538042 TERSEDIA
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