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Analisis lokasi gold s gym express di universitas indonesia studi pada mahasiswa fisip universitas indonesia = Gold s gym express universitas indonesia branch location analysis study on students of department of fisip universitas indonesia

Khulafaur Rasyidin; Ixora Lundia Suwaryono, supervisor; Pantius Drahen Soeling, examiner; Febrina Rosinta, examiner (Universitas Indonesia, 2014)

 Abstrak

In this study, costumer?s points of view on Gold?s Gym Express, Universitas Indonesia?s location were studied. The target of this research was the students of department of FISIP Universitas Indonesia. In specific, the respondents were chosen to be active on sports, have knowledge on Gold?s Gym Express, and were not joined as one of its member.
The result from this paper shows that the retail location could not be categorized as a strategic place from the consumers? point of view. This result was given by 13 indicators from 4 dimensions that were considered in this research. It can be proven that 10 given indicators show unsatisfied responses, while the other indicators show satisfied responses.

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 Metadata

No. Panggil : S53806
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : Depok: Universitas Indonesia, 2014
Program Studi :
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online source
Deskripsi Fisik : xiv, 86 pages : illustration ; 30 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
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No. Panggil No. Barkod Ketersediaan
S53806 14-21-938877312 TERSEDIA
Ulasan:
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