Analisis respon kompetitif ritel kecil dan independen terhadap ritel modern terorganisasi (minimarket) di Kota Bekasi = The competitive response analysis of small independent retailers to organized modern retail (minimart) in Bekasi City
Ramhadtu Prasaditama;
Rambat Lupiyoadi, promotor; Rachmadi Agus Triono, examiner
([Publisher not identified]
, 2014)
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[ABSTRAK Penelitian ini bertujuan untuk mengetahui respon kompetitif dari ritel kecildan independen di kota Bekasi terhadap hadirnya ritel modern terorganisasi(minimarket). Sikap respon kompetitif yang ditunjukkan oleh ritel kecil danindependen dilihat dari keragaman strategi fungsional dan strategi bisnis yangdijalankan, dan dengan mengklasifikasikan peritel kedalam kelompok strategi,dan akhirnya dengan menilai kinerja dari kelompok strategi yang terbentuk.Penelitian ini menggunakan data survei dari 170 toko kelontong di kota Bekasi.Analisis yang digunakan adalah Analisis Faktor untuk mencari keragaman strategiyang ada, dan analisis kluster untuk mencari kelompok strategi yang ada, serta ujinon-parametric ANOVA Kruskal Wallis untuk mengetahui kinerja kelompokstrategi. Penelitian ini menemukan adanya kelompok strategi di antara ritel kecildan independen di kota Bekasi dan memiliki perbedaan kinerja terhadap hadirnyaritel modern. ABSTRACT The objective of this study is to decipher the competitive response of small,independent retailer in Bekasi to Organized retail (Minimart). The competitivebehaviour is comprehended in terms of pattern of retail functional and businessstrategies, further classifying the retailers into strategic groups, and finally byassessing the performance of this strategic groups. this study is based on survey of170 retailer shop in Bekasi city. Factor Analysis is used to find the pattern ofstrategy, and Cluster Analysis is used to find strategic groups, and Non-Parametric ANOVA Kruskal Wallis to find the performance of strategic groups.The result show that strategic groups exist among small independent retailer inBekasi city and had different performance to organized modern retailer., The objective of this study is to decipher the competitive response of small,independent retailer in Bekasi to Organized retail (Minimart). The competitivebehaviour is comprehended in terms of pattern of retail functional and businessstrategies, further classifying the retailers into strategic groups, and finally byassessing the performance of this strategic groups. this study is based on survey of170 retailer shop in Bekasi city. Factor Analysis is used to find the pattern ofstrategy, and Cluster Analysis is used to find strategic groups, and Non-Parametric ANOVA Kruskal Wallis to find the performance of strategic groups.The result show that strategic groups exist among small independent retailer inBekasi city and had different performance to organized modern retailer.] |
 S55902-Ramhadtu Prasasditama.pdf :: Unduh
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| No. Panggil : | S55902 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2014 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xvi, 104 pages : illustration ; 28 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
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| S55902 | 14-18-434391700 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20386620 |
