Analisis sikap konsumen terhadap produk lokal dan impor (studi kasus pakaian jadi pada pasar Indonesia) = Analysis of consumer attitudes towards local and import products ( a case study of Indonesian s apparel market)
Saggaf Salim Saleh Alatas;
Maeyta Selli, promotor; Rifelly Dewi Astuti, examiner; Ulian Taurin Malik, examiner
([Publisher not identified]
, 2014)
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[ABSTRAK Penelitian ini bertujuan untuk menganalisis sikap konsumen yang dilihat dari segikognitif, afektif, dan konatif terhadap pakaian jadi lokal dan impor dan melihatproduk mana yang lebih unggul. Penelitian ini juga melihat tingkat nasionalismeresponden. Penelitian ini menggunakan metode statistik paired sample t-test dan onesample t-test. Penelitian ini menemukan bahwa pakaian jadi lokal memiliki rata-ratayang lebih rendah dari segi kognitif dan afektif dibandingkan dengan pakaian impordan tidak memiliki perbedaan rata-rata yang signifikan pada segi konatif. ABSTRACT The aim of this research is to analyze the attitude of consumers in terms of cognitive,affective, and conative against local and imported apparel products and to identifywhich one more is superior. This study also further identify respondent nationalism.This study applied statistical methods; paired sample t-test and one-sample t-test.This study found that the local apparel has an average score in terms of cognitive andaffective compared imported clothes, it also does not have a distinction on score interms of conative significantly.;The aim of this research is to analyze the attitude of consumers in terms of cognitive,affective, and conative against local and imported apparel products and to identifywhich one more is superior. This study also further identify respondent nationalism.This study applied statistical methods; paired sample t-test and one-sample t-test.This study found that the local apparel has an average score in terms of cognitive andaffective compared imported clothes, it also does not have a distinction on score interms of conative significantly., The aim of this research is to analyze the attitude of consumers in terms of cognitive,affective, and conative against local and imported apparel products and to identifywhich one more is superior. This study also further identify respondent nationalism.This study applied statistical methods; paired sample t-test and one-sample t-test.This study found that the local apparel has an average score in terms of cognitive andaffective compared imported clothes, it also does not have a distinction on score interms of conative significantly.] |
 S56123-Saggaf Salim Saleh Alatas.pdf :: Unduh
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| No. Panggil : | S56123 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2014 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xiv, 87 pages : illustration ; 28 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| S56123 | 14-18-622890442 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20386754 |
