Analisis pengaruh price quality schema prestige sensitivity dan self-congruity terhadap perceived quality pada restoran casual-dining = The effects of price quality schema prestige sensitivity and self-congruity on perceived quality in casual-dining restaurants
Ceryl Adinda Primadara;
Harryadin Mahardika, supervisor; Tengku Ezni Balqiah, examiner; Elevita Yuliati, examiner
([, Fakultas Ekonomi dan Bisnis Universitas Indonesia], 2014)
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[ABSTRAKPertumbuhan konsumen kelas menengah menimbulkan tren gaya hidup baru di Jakarta, yaitu konsumsi restoran kelas menengah khususnya pada tipe restoran casual-dining. Penelitian ini bertujuan untuk menganalisa pengaruh variabel Price-Quality Schema, Prestige Sensitivity, dan Self-Congruity terhadap Perceived Quality dari konsumen anak muda pada restoran casual-dining. Penelitian ini menggunakan sampel konsumen restoran casual-dining di Jakarta yang berusia 18-33 tahun dengan metode nonprobability sampling. Data hasil penelitian diolah menggunakan metode Structural Equation Modeling. Hasil penelitian menunjukkan bahwa Price-Quality Schema dan Self-Congruity merupakan faktor-faktor yang berpengaruh terhadap Perceived Quality dari konsumen anak muda pada konteks restoran casual-dining. ABSTRACT, The growth of middle-class consumers creates new lifestyle trend in Jakarta. Thenew lifestyle trend is consumption of middle class restaurants, specifically casualdiningrestaurants. The purpose of this research is to analyze the effect of Price-Quality Schema, Prestige Sensitivity, and Self-Congruity on Perceived Quality ofyoung adult consumers in casual-dining restaurants context. This research usessample of young adult consumers from 18-33 age group who have visited casualdiningrestaurant in Jakarta using nonprobability sampling method. The datacollected then analyzed using Structural Equation Modeling method. The result ofthis research shows that Price-Quality Schema and Self-Congruity are factorsthat affect Perceived Quality of young adult consumers in casual-diningrestaurants context.] |
 S55912-Ceryl Adinda Primadara.pdf :: Unduh
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| No. Panggil : | S55912 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [, Fakultas Ekonomi dan Bisnis Universitas Indonesia], 2014 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xxv, 116 pages : illustration ; 30 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
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| S55912 | 14-18-764130410 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20386905 |
