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Pengaruh engagement motivations perceived value dan satisfaction terhadap mobile engagement intention studi kasus smartphone merek Samsung = The influence of engagement motivations perceived value and satisfaction against mobile engagement intention case study of brand Samsung smartphone / Mohammad Khalief Aditya

Mohammad Khalief Aditya; Nissa Ghulma Ratnasari, supervisor; Helman Arif, examiner; Sri Daryati, examiner (Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014)

 Abstrak

Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel utilitarian
motivation, social motivation, hedonic motivation, perceived value, satisfaction dan
mobile engagement intention. Responden penelitian ini berjumlah 171 orang para
pengguna smartphone Samsung dengan usia minimal 17 tahun dan tinggal di wilayah
Jabodetabek. Model penelitian dengan dua belas hipotesis diolah dengan software
LISREL 8.5 menggunakan teknik Structural Equation Modelling (SEM). Hasil
pengolahan data menunjukkan bahwa hanya utilitarian motivation yang tidak
memiliki pengaruh signifikan namun tetap positif terhadap perceived value dan
mobile engagement intention. Engagement motivations memiliki pengaruh signifikan
positif terhadap perceived value, satisfaction dan mobile engagement intention.

This study aims to determine the effect of variable utilitarian motivation, social
motivation, hedonic motivation, perceived value, satisfaction and intention of mobile
engagement. This survey respondents totaled 171 Samsung device users with a
minimum age of 17 years and living in the Greater Jakarta area. A research model
with hypotheses twelve processed by LISREL 8.5 software using Structural Equation
Modeling (SEM). The results of data processing show that only utilitarian motivation
has no significant influence but remain positive on perceived value and intention of
mobile engagement. Engagement motivations have a significant positive effect on
perceived value, satisfaction and intention of mobile engagement.

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 Metadata

No. Panggil : S57171
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : [Place of publication not identified]: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
Program Studi :
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xvi, 88 pages: illustration ; 28 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
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No. Panggil No. Barkod Ketersediaan
S57171 S57171 TERSEDIA
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