Pengaruh engagement motivations perceived value dan satisfaction terhadap mobile engagement intention studi kasus smartphone merek Samsung = The influence of engagement motivations perceived value and satisfaction against mobile engagement intention case study of brand Samsung smartphone / Mohammad Khalief Aditya
Mohammad Khalief Aditya;
Nissa Ghulma Ratnasari, supervisor; Helman Arif, examiner; Sri Daryati, examiner
(Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014)
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Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel utilitarianmotivation, social motivation, hedonic motivation, perceived value, satisfaction danmobile engagement intention. Responden penelitian ini berjumlah 171 orang parapengguna smartphone Samsung dengan usia minimal 17 tahun dan tinggal di wilayahJabodetabek. Model penelitian dengan dua belas hipotesis diolah dengan softwareLISREL 8.5 menggunakan teknik Structural Equation Modelling (SEM). Hasilpengolahan data menunjukkan bahwa hanya utilitarian motivation yang tidakmemiliki pengaruh signifikan namun tetap positif terhadap perceived value danmobile engagement intention. Engagement motivations memiliki pengaruh signifikanpositif terhadap perceived value, satisfaction dan mobile engagement intention. This study aims to determine the effect of variable utilitarian motivation, socialmotivation, hedonic motivation, perceived value, satisfaction and intention of mobileengagement. This survey respondents totaled 171 Samsung device users with aminimum age of 17 years and living in the Greater Jakarta area. A research modelwith hypotheses twelve processed by LISREL 8.5 software using Structural EquationModeling (SEM). The results of data processing show that only utilitarian motivationhas no significant influence but remain positive on perceived value and intention ofmobile engagement. Engagement motivations have a significant positive effect onperceived value, satisfaction and intention of mobile engagement. |
 S57171-Mohammad Khalief Aditya.pdf :: Unduh
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| No. Panggil : | S57171 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xvi, 88 pages: illustration ; 28 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
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| S57171 | S57171 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20387005 |
