Pengaruh word of mouth terhadap minat menjadi nasabah Bank Syariah Mandiri (studi pada mahasiswa UI) = The effect of word of mouth toward intention becomes customer of Bank Syariah Mandiri (studies in the UI student)
Jeihan Alhakim;
Ixora Lundia Suwaryono, supervisor; Effy Zalfiana Rusfian, examiner; Eva Andayani, examiner; Tutie Hermiati
(Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014)
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[ABSTRAK Tujuan penelitian ini adalah untuk menganalisis bagaimana pengaruh word ofmouth terhadap minat menjadi nasabah Bank Syariah Mandiri. Penelitian inimenggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 100orang mahasiswa UI dengan menggunakan metode non-probability serta teknikpurposive. Instrumen penelitian ini menggunakan kuesioner dan dianalisismenggunakan Regresi Sederhana. Hipotesis penelitian dalam peneitian ini adalahH0 = Word of mouth tidak mempengaruhi minat konsumen untuk menjadinasabah bank syariah dan H1 = Word of mouth mempengaruhi minat konsumenuntuk menjadi nasabah bank syariah. Hasil penelitian ini menunjukan bahwa wordof mouth memiliki pengaruh yang signifikan terhadap minat menjadi nasabahBank Syariah Mandiri atau dengan kata lain H0 ditolak dan H1 diterima. ABSTRACT The objective of this research was to analyze the effect of word of mouth towardintention becomes customer of Bank Syariah Mandiri (Studies in the UI Student).The sample of this research was 100 UI student, collected using non-probabilitysampling and purposive technique. This research used questionnaire as researchinstrument and analyzed with simple regression.The research hypothesis in thisresearch was H0 = Word of mouth does not affect the interest of consumers tobecome customers of BSM and H1 = Word of mouth influences consumers tobecome customers of BSM. The result of this research indicate that word ofmouth have a significant effect on intention becomes customer of Bank SyariahMandiri or in other words, H0 was rejected and H1 was accepted., The objective of this research was to analyze the effect of word of mouth towardintention becomes customer of Bank Syariah Mandiri (Studies in the UI Student).The sample of this research was 100 UI student, collected using non-probabilitysampling and purposive technique. This research used questionnaire as researchinstrument and analyzed with simple regression.The research hypothesis in thisresearch was H0 = Word of mouth does not affect the interest of consumers tobecome customers of BSM and H1 = Word of mouth influences consumers tobecome customers of BSM. The result of this research indicate that word ofmouth have a significant effect on intention becomes customer of Bank SyariahMandiri or in other words, H0 was rejected and H1 was accepted.] |
S55862-Jeihan Alhakim.pdf :: Unduh
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No. Panggil : | S55862 |
Entri utama-Nama orang : | |
Entri tambahan-Nama orang : | |
Entri tambahan-Nama badan : | |
Subjek : | |
Penerbitan : | [Place of publication not identified]: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014 |
Program Studi : |
Bahasa : | ind |
Sumber Pengatalogan : | LibUI ind rda |
Tipe Konten : | text |
Tipe Media : | unmediated ; computer |
Tipe Carrier : | volume ; online resource |
Deskripsi Fisik : | xv, 121 pages : illustration ; 28 cm. + appendix |
Naskah Ringkas : | |
Lembaga Pemilik : | Universitas Indonesia |
Lokasi : | Perpustakaan UI, Lantai 3 |
No. Panggil | No. Barkod | Ketersediaan |
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S55862 | 14-19-106021057 | TERSEDIA |
Ulasan: |
Tidak ada ulasan pada koleksi ini: 20387228 |