Penelitian ini membahas faktor yang mempengaruhi intensitas pelaksanaan manajemen impresi melalui strategi self-presentational dissimulation dan enhancement pada perusahaan yang ada di Indonesia. Penelitian ini menggunakan sampel perusahaan dari seluruh industri yang terdaftar dalam Bursa Efek Indonesia selama periode 2008-2012 sebanyak 65 perusahaan sehingga dengan total observasi sebesar 325. Hasil penelitian menunjukkan terdapat hubungan yang negatif antara kinerja tahun berjalan dengan self-presentational dissimulation dan kondisi ekonomi terbukti memperlemah pengaruh negatif tersebut. Sementara, kinerja tahun berjalan maupun stabilitas kinerja tidak terbukti mempengaruhi pelaksanaan manajemen impresi melalui strategi enhancement.

This research discusses the effect of performance result, performance stability, moderating effect of economic condition and corporate governance toward impression management by self-presentational dissimulation and enhancement. This research is using 65 firms (all industries) that are listed in Indonesian Stock Exchange from 2008-2012 period as sample and resulting 325 observations in total. This research shows a negative relationship between performance result and impression management by self-presentational dissimulation and also shows that economic condition can lower that relationships.Meanwhile, neither performance result nor performance stability has an impact to impression management by enhancement.