Pengaruh e-service quality ritel online di Indonesia terhadap e satisfaction melalui experiential value sebagai variabel antara studi pada zalora indonesia = The effect of e service quality in online retail in indonesia toward e satisfaction through experiential value as mediating variable study on zalora indonesia
Edo Satria Dinata;
Achmad Fauzi, supervisor; Effy Zalfiana Rusfian, examiner
([Publisher not identified]
, 2014)
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[ABSTRAKPenelitian ini menguji dimensi E-service quality terhadap e-satisfaction melalui experiential value sebagai variabel mediasi pada Zalora Indonesia. Dimensi E-service quality yang digunakan adalah efficiency, fullfillments, system availability, privacy, responsiveness and trust. Dimensi experiential value diadopsi dari tipologi experiential value yang terdiri aesthetics, playfullness and customer return on investment (CROI). Penelitian ini menggunakan pendekatan kuantitatif, dimana data dan informasi yang dikumpulkan melalui survei dengan kuesioner online dan studi kepustakaan. Teknik analisis data yang digunakan adalah analisis multivariat, dengan menggunakan analisis jalur dan Uji Sobel SPSS. Hasil penelitian menunjukkan bahwa E-service quality memiliki pengaruh yang signifikan dan kuat terhadap e-satisfaction melalui experiential value sebagai variabel mediasi. ABSTRACT, This study examines the dimensions of e-service quality toward esatisfactionthrough experiential value as mediating variable on ZaloraIndonesia. The dimensions of e-service quality has been used is efficiency,fullfillments, system availability, privacy, responsiveness and trust.Experiential value dimensions adopted from tipology experiential value thatconsist of aesthetics, playfullness and customer return on investment(CROI). This research uses a quantitative approach, in which data andinformation were collected through surveys with the tools of onlinequestionnaire and bibliographical studies. Analysis technique of the dataused is multivariate analysis, using path analysis and Sobel Test on SPSS.The results showed that e-service quality has a significant and strong effecttoward e-satisfaction through experiential value as a mediating variable.] |
 S57388-Edo Satria Dinata.pdf :: Unduh
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| No. Panggil : | S57388 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2014 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xvii, 166 pages : illustration ; 30 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| S57388 | 14-18-394547052 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20387605 |
