Hubungan antara need for uniqueness dan intensi membeli customized product pada konsumen belanja daring = The correlation between consumers need for uniqueness and purchase intention in online customized product
Halyda Anjani Dwijayanti;
Bertina Sjabadhyni, supervisor; Derry Busriati, examiner; Adi Respati, examiner
([, Fakultas Psikologi Universitas Indonesia], 2014)
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[ABSTRAKPenelitian ini didasari oleh fenomena penerapan sistem customization pada dunia bisnis online. Sistem tersebut dianggap dapat menjadi kunci kesuksesan sebuah perusahaan dalam menarik minta konsumennya. Peneliti ingin mengetahui latar belakang dan motivasi konsumen dalam membeli produk customized secara online. Ternyata, dikemukakan oleh penelitian Tian dkk. (2001) bahwa terdapat kebutuhan akan keunikan pada setiap diri konsumen, atau disebut dengan consumers' need for uniqueness. Peneliti ingin mengetahui apakah terdapat hubungan yang signifikan antara consumers? need for uniqueness dan intensi membeli konsumen pada produk yang bersifat customized secara online. Penelitian ini dilakukan kepada 529 partisipan yang seluruhnya sudah pernah berbelanja online. Hasil penelitian menunjukkan bahwa terdapat hubungan yang signifikan antara consumers' need for uniqueness dan intensi membeli pada produk customized secara online. ABSTRACT, This study is based on the phenomena of applying customization in the businessworld. The system is believed to be the key of a successful way for a company to selltheir products to the consumers. Researcher wants to figure out the motivation behindconsumer decisions to buy an online customized product. Apparently, a research fromTian et al. (2001) shows that there are needs for each consumes to be unique, or laterto be called as consumers’ need for uniqueness. The purpose of this study is to findout if there is a significant correlation between consumers’ need for uniqueness andpurchase intention in an online customized products. This study conducted to 529participants which all of them have the experienced of online shopping. Result of thestudy shows that there is a significant correlation between consumers’ need foruniqueness and purchase intention in online customized product] |
 S56914-Halyda Anjani Dwijayanti.pdf :: Unduh
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| No. Panggil : | S56914 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [, Fakultas Psikologi Universitas Indonesia], 2014 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xii, 106 pages : illustration ; 28 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| S56914 | 14-18-279977879 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20387672 |
