Deskripsi Lengkap
| Bahasa : | eng |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text (rdacontent) |
| Tipe Media : | unmediated (rdamedia); computer (rdamedia) |
| Tipe Carrier : | volume (rdacarrier); online resource (rdacarrier) |
| Deskripsi Fisik : | xiv, 138 pages ; illustration ; 30 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
- Ketersediaan
- File Digital: 1
- Ulasan
- Sampul
- Abstrak
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| S56994 | 14-22-71481673 | TERSEDIA |
| Tidak ada ulasan pada koleksi ini: 20387953 |
Abstrak
Fokus dari skripsi ini adalah untuk meneliti sikap dan intensi pembelian terhadap suatu brand luxury dengan menganalisis sifat-sifat psikologis yang mempengaruhinya termasuk value consciousness, susceptibility to normative influence, dan need for uniquenes. Penelitian ini adalah penelitian kuantitaf dengan desain deskriptif.
Hasil penelitian ini menyarankan bahwa apabila Louis Vuitton ingin meningkatkan sikap dan intensi pembelian konsumen, sebaiknya manajer focus kepada sifat susceptibility to normative influence.
The focus of this study is to examine the attitude and purchase intention towards a certain luxury brand by analyzing the psychological traits affecting them including value consciousness, susceptibility to normative influence, and need for uniqueness. This research is quantitative descriptive interpretive. Researcher suggests that to increase brand attitude and purchase intention, Louis Vuitton managers should focus on the susceptibility to normative influence trait.
The focus of this study is to examine the attitude and purchase intention towards a certain luxury brand by analyzing the psychological traits affecting them including value consciousness, susceptibility to normative influence, and need for uniqueness. This research is quantitative descriptive interpretive. Researcher suggests that to increase brand attitude and purchase intention, Louis Vuitton managers should focus on the susceptibility to normative influence trait.