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Rancangan intervesi sistem pelaporan pengetahuan pelanggan untuk meningkatkan kinerja medical representative PT. X BUF = The design of customer knowledge reporting system intervention to improve the performance of medical representative at PT.X BUF

Lidia Rusvita; Winarini Wilman D. Mansoer, co-promotor; Joni P. Soebandono, examiner; Adi Respati, examiner (Fakultas Psikologi Universitas Indonesia, 2014)

 Abstrak

[ABSTRAK
Tujuan dari penelitian in adalah merancang intervensi pada sistem pelaporan pengetahuan pelanggan dalam meningkatkan kinerja pada tenaga penjulan lini terdepan di PT. X BUF.
Penelitian ini menggunakan metode kuantitatif untuk mendapatkan data yang signifikan. Hasil penelitian menunjukkan bahwa faktor yang sangat mempengaruhi Medical Representative pada PT. X BUF dalam berbagi pengetahuan pelanggannya adalah proses kerja, peran dan fungsi atasan yang pada akhirnya mempengaruhi kinerja Medical Representative secara khusus dan organisasi secara umum.

ABSTRACT
This research is aimed at designing an intervention on customer knowledge reporting system to improve the work performance of Medical Representative, frontline sales person, at PT. X BUF.
The research applied quantitative methodology by collecting data from a set of questionnaires. The finding of the study shows that work process as well as manager role and function have significant impact on willingness of Medical Representative in sharing their customer?s knowledge which eventually impact their work performance in particular and company performance in general;This research is aimed at designing an intervention on customer knowledge reporting system to improve the work performance of Medical Representative, frontline sales person, at PT. X BUF.
The research applied quantitative methodology by collecting data from a set of questionnaires. The finding of the study shows that work process as well as manager role and function have significant impact on willingness of Medical Representative in sharing their customer’s knowledge which eventually impact their work performance in particular and company performance in general, This research is aimed at designing an intervention on customer knowledge reporting system to improve the work performance of Medical Representative, frontline sales person, at PT. X BUF.
The research applied quantitative methodology by collecting data from a set of questionnaires. The finding of the study shows that work process as well as manager role and function have significant impact on willingness of Medical Representative in sharing their customer’s knowledge which eventually impact their work performance in particular and company performance in general]

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 Metadata

No. Panggil : T42587
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : Depok: Fakultas Psikologi Universitas Indonesia, 2014
Program Studi :
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xiv, 78 pages : illustration ; 28 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, lantai 3
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
T42587 15-17-050772647 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20389720