Analisis diksi pada sebuah iklan televisi merek philips dalam surat kabar Utrechtsch Nieuwsblad (1963) = Diction analysis on a philips TV ad in the newspaper Utrechtsch Nieuwsblad (1963)
([Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, ], 2014)
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| [Televisi di tahun 1963 merupakan alat rumah tangga baru yang sangat digandrungi oleh setiap keluarga diBelanda karena mampu memberikan hiburan yang baik dari segi audio dan visual. Sebuah iklan televisi merekPhilips dalam surat kabar Utrechtsch Nieuwsblad (29 Januari 1963) menarik perhatian karena masuk dalamkategori sebuah iklan yang baik karena memiliki unsur-unsur yang lengkap, seperti headline, slogan, bodycopydan illustrasi. Penelitian ini bertujuan memaparkan diksi atau pilihan kata yang terdapat pada headline, slogan,dan bodycopy yang menjadi daya tarik iklan tersebut. Dari iklan televisi merek Philips dalam surat kabarUtrechtsch Nieuwsblad (1963), dapat disimpulkan bahwa sebuah iklan yang sederhana menjadi menarik jikamemiliki unsur-unsur iklan yang lengkap dan menggunakan diksi atau pilihan kata yang tepat dan sesuaisehingga fungsi informatif dan persuasif iklan tercapai dan dipahami konsumen.;Television in 1963 a new household appliance that is very loved by every family in the Netherlands beacuse it isable to provide a good entertainment in audio and visual. Philips, a television commercil brand which appearedin Utrechtsch Nieuwsblad newspaper (January 29, 1963), interests me because it has well-defined category ofadvertisement in connection with its complete element such as headlines, slogans, bodycopy and illustration asthe appeal of the advertisement. By analyzing Philips television commercial in Utrechtsch Nieuwsbladnewspaper (1963), we can conclude that a simple a television commercial in the newspaper could be cacthyenough if it has a couple of complete elements as well asthe diction or selection of words that right andeffectiveso that the informative and persuasive function of the advertisement could be achieved and understoodby consumers., Television in 1963 a new household appliance that is very loved by every family in the Netherlands beacuse it isable to provide a good entertainment in audio and visual. Philips, a television commercil brand which appearedin Utrechtsch Nieuwsblad newspaper (January 29, 1963), interests me because it has well-defined category ofadvertisement in connection with its complete element such as headlines, slogans, bodycopy and illustration asthe appeal of the advertisement. By analyzing Philips television commercial in Utrechtsch Nieuwsbladnewspaper (1963), we can conclude that a simple a television commercial in the newspaper could be cacthyenough if it has a couple of complete elements as well asthe diction or selection of words that right andeffectiveso that the informative and persuasive function of the advertisement could be achieved and understoodby consumers.] |
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| No. Panggil : | MK-pdf |
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| Penerbitan : | [Place of publication not identified]: [Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, ], 2014 |
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| MK-pdf | TERSEDIA |
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